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Frequently Asked Questions

Pricing

  • Pricing is set by the individual ICANN-accredited registrars from whom you obtain your .ART domain. Based on our observation of the market, the first-year registration for a standard domain is often discounted to $10 or below. The annual renewal for a standard name is generally $30-$40, depending on the Registrar. .ART also offers a curated selection of premium domains, described below. VAT or sales tax may apply in addition, depending on your location and your registrar.

  • Premium .ART domains are generic words or word combinations that are more highly sought-after, because they are short, memorable, related to the arts and cultural industry, or otherwise especially valuable. Examples include names such as act.art, impressionism.art, and other one-word or category-defining terms. Using sophisticated analytics, .ART has identified a curated selection of these names and made them available as premium domains, priced according to their predicted value.

  • More sought-after terms are generally priced higher across all domain registries. .ART has undertaken a sophisticated big-data analysis of millions of word forms to develop predictive values for individual words and word combinations. The resulting algorithm values names against several parameters, including:

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    • Search popularity

    • Word length

    • Prior domain sales

    • Frequency of selection in other domain zones

    • Linguistic strength of association to arts and culture
       

    We believe these criteria result in more accurate pricing of premium .ART domains, and identify the best opportunities for both registrars and registrants.

  • The first-year registration for premium names varies based on the domain and the premium tier it is in, ranging from $100 or less, to hundreds, or several thousand dollars. Whatever that fee is, it is just for the first year of registration. The renewal price for all premium .ART domains is approximately $90 to $140, depending on your registrar and any bundled services. The renewal price is the same regardless of the price you paid for the initial registration.

Availability

  • There are a few reasons why a domain may show as unavailable:
     

    • It may already be registered by someone else.

    • If the domain is unregistered, .ART may have reserved it for appropriate use at a later date.

    • ICANN prohibits the release of certain domain names for sale, including some common words barred for technical or policy reasons.
       

    Even with these restrictions, millions of word and number combinations remain available for registration in .ART. If you wish to register a name that appears unavailable, please contact your registrar for additional information, or reach out to us directly at support@art.art.

  • This typically happens when the domain in question is a premium .ART domain. Some registrars choose not to offer premium domains; this is a business decision on their side. In those cases, when you search for a premium name on that registrar's website, it returns an "unavailable" result, even though the same name may still be available with another registrar that offers premium names.

Eligibility and Use

  • A .ART domain is open to anyone: individual artists, galleries, museums, art schools, foundations, brands, collectors, art-tech startups, or anyone passionate about art and culture. .ART is the international top-level domain dedicated to the global arts and cultural community, and registration is open worldwide.

  • A .ART domain immediately signals what you do. Where .com is generic, .ART places you within a curated namespace built specifically for the arts community, alongside leading museums, galleries, artists and institutions worldwide. It is short, meaningful, and instantly recognisable, and the domain itself becomes part of your identity.

Name Rights

  • The .ART domain registration policies are clear: registrants must not violate third-party rights when registering a domain. It is your responsibility to manage the commercial relationship between you and the artists you represent.

  • No. .ART domains are registered on a first-come, first-served basis, so holding a trademark does not, by itself, give you priority. If another party has registered your trademarked name, you may have remedies available; see below.

  • In addition to traditional legal remedies, ICANN has established two dispute resolution processes that can be used to address possible trademark infringement:

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  • No. Owning the equivalent domain in another top-level domain does not, on its own, give you priority. If you wish to secure the .ART version, the best course is to register it as soon as possible, before someone else does.

  • No. Owning the equivalent domain in another top-level domain does not, on its own, give you priority. If you wish to secure the .ART version, the best course is to register it as soon as possible, before someone else does.

  • .ART domain registry policies are clear: a domain name may not be registered or used to infringe another party's trademark. It is the registrant's responsibility to perform appropriate searches when registering or using a .ART domain. Infringement generally arises when a party registers another's trademark and takes some additional action, such as holding themselves out as being in the trademark holder's business, or attempting to sell the name to the trademark holder at an inflated price.

Registrars

  • .ART domains are sold through a global network of ICANN-accredited registrars. The current list of registrars offering .ART is published at art.art/where-to-buy. Different registrars offer different pricing, bundled services and customer support, so it is worth comparing before you register.

  • Yes. .ART domains can be transferred between any ICANN-accredited registrars that offer .ART, following the standard ICANN inter-registrar transfer process. Your current registrar will provide the authorization (EPP) code required to initiate the transfer.

  • Yes. Most .ART registrars offer WHOIS privacy (also called privacy protection) as either a complimentary or paid service. If privacy is important to you, please confirm that the option is available before choosing a registrar.

Technical Questions

  • You can usually do this from the dashboard provided by your registrar. If the option is not available there, your web hosting company can configure the redirect for you.

  • You can either work with a professional web developer or use a website-building tool. Many registrars also offer integrated website-building services. If you register your domain through get.art, a free, easy-to-use website builder is included with your registration, so you can have a simple site online without any technical setup.

  • Yes. Most registrars offer email hosting on your .ART domain (for example, you@yourname.art) directly or through partners. You can also use third-party providers such as Google Workspace or Microsoft 365 by configuring the corresponding MX records.

  • Yes. .ART supports DNSSEC, which adds a layer of cryptographic security to DNS resolution. Standard SSL/TLS certificates (HTTPS) work on .ART exactly as they do on any other domain. Most registrars and hosting providers offer free or paid certificates, including via services such as Let's Encrypt.

  • Google has confirmed that new top-level domains, including .ART, are treated equivalently to legacy extensions such as .com. There is also an SEO advantage when the first and second-level names are semantically linked, for example, impressionist.art. Following standard best practices when migrating your site (proper 301 redirects, maintaining your sitemap, and updating canonical tags) will help preserve your existing rankings.

  • Yes. .ART functions like any other domain across Google Search and Google Workspace.

Selling and Transferring Ownership

  • Yes. You can sell or transfer your .ART domain at any time, in the same way you would any other domain. Transfers between owners and between registrars follow the standard ICANN process. There is an active aftermarket for .ART domains as well, with some secondary sales in the $20,000 - $50,000 range.

  • .ART: the top-level domain for the international arts and cultural community.

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    ICANN: the Internet Corporation for Assigned Names and Numbers, with which the .ART Registry has a contract to operate the .ART top-level domain.

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    Premium .ART domain: a domain name that has been identified as having a higher predicted value than standard names, and is offered at a corresponding registration fee.

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    Registrant: the holder of a registered name in the .ART top-level domain.

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    Registrar: an entity authorized by ICANN, and contracted with the .ART Registry, to provide .ART domain registration services to registrants and their representatives.

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    Registry: the entity that operates a top-level domain (in this case, .ART).

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    Reserved Domain Name: a domain name that the Registry has reserved from registration and may, at its sole discretion, later release for registration or allocation.

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    TLD: top-level domain (for example, .ART).

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    UDRP: the Uniform Domain-Name Dispute-Resolution Policy established by ICANN to resolve disputes regarding the registration of internet domain names.

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    URS: the Uniform Rapid Suspension System, a rights-protection mechanism providing a faster, lower-cost path to relief for rights holders in clear-cut cases of trademark infringement.

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