Sep 13, 2019

Digital Innovation in Art nominee, Bridgeman Studio: “We have an archive of 7,5 million images available for licensing all over the world.”

Interview with Aretha Campbell, the artist manager for Bridgeman Studio.

Aretha Campbell is the artist manager for Bridgeman Studio, one of the world’s leading specialists in the distribution of fine art, cultural and historical media for reproduction. With over a decade of experience in working within the contemporary art world as a curator, gallerist and art advisor, Campbell’s role at Bridgeman allows her to advise the sales team on how best to promote the work of the studio artists. As a pioneer in digital art and the proliferation of images online, .ART is pleased to announce Bridgeman Studio as a nominee for this year’s 2019 Investor Allstars Awards and have Aretha answer a few questions about the company.

What was your creative path like?
I studied fine art and history of art and opened my first gallery 12 years ago, I went to be a curator and art advisor and now work within image licensing and artist copyright.

What’s your most exciting achievement to date?
Launching this year’s Bridgeman Studio award – a global artist competition for emerging artists now in its 6th year sponsored by Verizon Media promoting the Art of Diversity.

If you could get any client, who would you want to work with and why?
The Picasso foundation, he’s my favourite artist.

What project are you focusing on now?
The Studio award which launches in October to celebrate Black History Month, and our forthcoming exhibition Suffragette City promoting women in the arts.

Pigeon Post, 1969 (Pigeon Post. Eileen Agar (1899-1992). Oil on canvas. Dated 1969.), Eileen Agar (1899-1991) / Private Collection / Photo © Christie’s Images / Bridgeman Images

What is the role of digital technology in your work/business?
Digital technology is fundamental in Bridgeman Images, we have an archive of 7 and 1/2 million images available for licensing all over the world.

Could this innovation serve a wider circle of people? Possibly revolutionise the art world?
Yes, definitely. Because the Bridgeman Archive makes art accessible on a global scale for educational and commercial purposes.

Do you imagine the art scene completely changed by technology in the next 50 years? If so, how?
Yes, digital technology allows art to be accessible to all, it doesn’t matter where you are in the world, but you can visit an exhibition online as if you were there.

If you weren’t you, who would you like to be?
Peggy Guggenheim.

You have a minute face to face wig Salvador Dali. What would you say/do?
Why do you like lobster in chocolate sauce?

When I say “art”, what’s the first thing you think of?
Expression.

What’s your idea of happiness?
Wild swimming.

 

Find out more about Bridgeman Studio.


Also published on Medium.

Dorian Batychka
Dorian Batychka
is a journalist and curator. In addition to contributing to numerous publications such as Frieze, Hyperallergic, Canadian Art and Mousse, he has curated exhibitions and projects at the Venice Biennale and Bait Muzna in Oman.