Centrica s.r.l: Digital Innovation in Art Award Nominee 2021
Everyone knows that art education needs to embrace the digital realm, but few understand how exactly to deliver on these requirements. Enter ARTCentrica: a platform that lets teachers and students visualise, compare and virtually measure and correlate artworks in intimate detail both inside and outside the classroom.
ARTCentrica is a browser-based cloud application created with the aim of democratizing the appreciation, understanding and learning as related to art. Its business model brings economic resources to museums, helping create additional revenues. For example, ARTCentrica makes it possible to appreciate all the intricate details of masterpieces from those created by Leonardo da Vinci to Botticelli and Caravaggio, thanks to the near instant visualisations of any detail of GigaPixel images. Such quality and knowledge are simply not currently available on the market. ARTCentrica allows users to compare artworks from various collections and to retrieve visual suggestions, starting from the most miniscule of details (i.e. a particular jewel or a gaze).
ARTCentrica’s efforts have been officially recognised, too. Reimagine Education 2020 awarded ARTCentrica the title of one of the best ICT tools for teaching and learning (December 2020). ARTCentrica also won the Global EdTech Startups Awards (GESAwards).
Schools, Institutions, and Universities pay an annual fee to access the service, and 30% of ARTCentrica revenues are offered directly to its partner museums.
“I think that Art and Tech will be more and more close because with digital technologies Art can be really democratised: from education market to art passionate there are hundreds of millions of people that can benefit of this innovation. At the same time Museums and other cultural institutions can have an impact on much more people, and can discover new revenue streams coming from their digital assets. With ArtCentrica we are trying to accelerate this process, bringing a new experience with Art and more.”
– Marco Cappellini – CEO and co-founder of Centrica
ArtCentrica contains a significant part of the collections of the Uffizi Galleries in Florence, with digital images up to 10 GigaPixel, as well as works from the Pinacoteca di Brera in Milan, and from the Metropolitan Museum of Art in New York. Soon, ARTCentrica is going to include a selection of 500 drawings and 500 sketches, from Leonardo Da Vinci to Piranesi, from the Central Institute of Graphics of the Italian Ministry of Culture, and other art collections coming in from global museums will be added in the coming months. We wish them all the best of luck in their educational art endeavours!