WHY

Identify, promote, collaborate, grow

.ART domain will instantly identify you as a member of the art world and position you as a key player in the international arts community.

You may feel that you haven’t fully harnessed the potential of digital communication. A .ART domain is an instant brand, telling the world who you are and what you do.

You might be using digital channels to reposition your strengths, messages and portfolio. A .ART domain presents the perfect opportunity to re-think and refresh.

The domain also affords you protection against the future: registering a .ART domain means no one else can buy it.

Beyond general brand awareness, you can use the domain to clearly promote individual projects, acquisitions or exhibitions.

IDENTITY
COMMUNITY
PROGRESS
ACCESSIBILITY