Andrew Goldstein — Editorial leader and creative strategist. Former Editor-in-Chief of Artnet News, where he grew it into the world’s most-read art publication and launched The Art Angle podcast. Advises startups and museums on media and digital strategy.
Tim Schneider — Founder of The Gray Market, consultant to artists and cultural organizations, and author of The Great Reframing. Former art-market editor/columnist at The Art Newspaper and Artnet News; reporting has appeared in the New York Times, Financial Times, and more.
Elena Zavelev — Digital art/Web3 leader. Founder of CADAF (Crypto and Digital Art Fair); led global partnerships at LiveArt; taught at Sotheby’s Institute of Art and Christie’s Education. Heads community at HUG.art, working closely with digital artists and ecosystems.
Denis Belkevich — General Partner at Fuelarts, an art+tech investment and research platform. Art fund manager, startup mentor, and educator known for the annual Fuelarts Art+Tech reports and a pragmatic, investor-oriented view of the sector.
Andrew Goldstein opened with the macro picture: three years of declining sales and rising costs have squeezed the trade, especially galleries that scaled up during the boom. Yet he urged looking forward: we’re entering two major wealth transfers—to younger, digital-native collectors and toward tech-driven wealth creation (AI, spatial computing, Web3). His takeaway:
“It would be much smarter to bet on things changing than staying the same… Don’t treat digital art as a niche—imagine how art will be experienced, bought, and sold in a digital world.”
Tim Schneider traced today’s pressure to a long run-up that normalized “scale at all costs” across galleries, fairs, and auctions—and to a decade where “art as asset” encouraged speculative buying. With multiple gallery closures and fair cancellations, he framed the moment as a reset:
“We’re going through a period of right-sizing… Move smart, not just big.”
Tim also highlighted the experiential nature of the ecosystem—openings, talks, studio visits—as a real draw for younger collectors. The job now is to channel that engagement into durable relationships and sensible pacing.
From the practitioner side, Elena Zavelev described a digital/Web3 scene built on community and social experience—from early IRL showings (think CryptoPunks) to today’s conference/gallery hybrids and institutional traction. She was candid about volatility tied to crypto cycles, but optimistic about renewed momentum and better onboarding:
“The community element is what builds this market.”
Denis Belkevich pointed to a tangible turn: after years online, people want physical touchpoints—from framed digital works to robotics-driven sculpture—because tactility signals trust. He also flagged encouraging consolidation in art/tech and pushed for pairing tools with literacy:
“How can you buy what you don’t love? And how can you love what you don’t even know or understand?”
His closer: “The future of both the art market and art tech depends on education, responsibility, and courage—to deliver real solutions today, not promises tomorrow.”
Deliberate growth over treadmill growth. Fewer shows and fairs, clearer placement, and tighter collector circles beat empire-building in this climate.
Blend physical and digital. IRL moments anchor digital practice; digital channels broaden reach. Find the balance that fits your work and audience.
Artists as startups. Multiple revenue streams and sensible pricing/output help convert early attention into long-term careers.
Make it easier to learn. Education grows love; love grows collecting. Meet new buyers where they are.
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