Categories: News & trends

.ART Offers Luxury Industry an Online Platform to Create Consumer Experience

Two world’s leading luxury empires – of Bernard Arnault and François Pinault – started to create their online estates on .ART, the art world’s exclusive web domain. Rolls-Royce, Bentley, and Swatch have also joined.

Art has long been a favorite platform for the luxury industry to communicate with their customers. Top museums organize memorable exhibitions of luxury brands’ arty products, while luxury brands open museums and exhibition places creating unforgettable visual experience for their visitors.

.ART, being a unique signifier of creativity on Internet, offers the luxury industry an ideal platform to create customer experience online, connecting luxury products with art.

Following its opening to general public on May 10th, .ART was joined by Fondation Louis Vuitton, Bentley gallery and Collection Pinault Paris. François Pinault’s two great exhibition spaces in Venice – Palazzo Grassi and Punta della Dogana – were also put on the .ART map, with their current exhibition of Damien Hirst “Sea Monster” acquiring a special place.

The notable companies that have registered their domain names include Swatch, Rolls-Royce and online auction house Auctionata, that specializes in luxury goods, art, antiques and collectibles. These organizations have joined a wider range of earlier .ART registrants such as Chanel, Sotheby’s, Fondation Cartier and top performer Beyoncé.

While many organizations purchased their real names, other examples of registrations include marketable keywords such as bags.art, tops.art, or moebel.art offering a clear and direct name for potential e- commerce websites.

“We think the introduction of .ART will drive a new set of domain name customers into the domain industry as wider range of cultural communities reliant on social media and other sites will find a new way to display their projects and products. They will engage their customers in creating and sharing new
experiences to sell their products, and .Art is an ideal platform for these activities”, says .ART founder, venture investor Ulvi Kasimov.

kaczynskal

Recent Posts

From Picasso to AI: How Art Movements Have Always Been Disruptive

Every major artistic revolution has been met with resistance, skepticism, and even outrage. From the…

4 days ago

Pop Meets Persia: The Mythic Art of Sarira Merikhi

Sarira Merikhi (sarira.art) is a bold, digital artist combining Iranian lithography with pop art. .ART's Head…

2 weeks ago

World Art Day 2025: Celebrate with a Global Community

Each year on April 15—Leonardo da Vinci’s birthday—the world pauses to recognize something timeless: art’s…

2 weeks ago

Entries now open for Digital Innovation in Arts & Culture (DIAC) Award 2025

For the past seven years, the .ART Registry has had the immense honor of hosting…

3 weeks ago

Why Art Branding Matters: How a Domain Name Can Elevate Your Career

In today’s competitive art world, branding isn’t just for businesses—it’s essential for artists, too. Whether…

3 weeks ago

Banksy: Art or Prank? April Fools in Contemporary Art

When it comes to the intersection of art and pranks, no one has blurred the…

4 weeks ago