News & trends

Martha Fiennes’s Yugen Screened During Frieze Week In London

Yugen is a moving image artwork by Martha Fiennes, film director, writer and artist. The unique combined media utilizes a pioneering form of generative computer technologies to create a boundless series of images. The work, which was commissioned by Tendercapital and unveiled in September at the Palazzo Grassi in Venice, was previewed on October 5 as a part of Frieze Week at the Serpentine Galleries in London. The event was sponsored by Gucci and featured in introduction by the curator, Hans-Ulrich Obrist.

Salma Hayek Pinault’s enigmatic character is the one that dominates the screen. With music and sound produced by the award-winning composer Magnus Fiennes, the Yugen experience is akin to dreaming, hallucinations or an out-of-body experience.

Fiennes explains that her ‘hybrid’ work is neither “film” nor “video art”. According to her words, ‘Yugen’ is an experience closer to a painting or still work of art. Since there is no fixed narrative or prescribed length, the viewer chooses how long they wish to spend with the work; “the point at which you encounter it and the time you choose to spend with it is the perfect time for you.” The result is both immersive and mesmeric.

To learn more about Yugen from its creators, read the Christie’s interview with Martha Fiennes and Salma Hayek and visit artwork’s official website yugen.art.

admin

Recent Posts

.ART Odyssey publication: HEALING. The Third Issue Explores How Art Restores, Connects, and Transforms

What does healing look like in art? In the new issue of .ART Odyssey Magazine, it…

3 days ago

Digital Innovation in Arts & Culture Award 2025: Artcrush and WHATCLASS Named Dual Winners

The intersection of art and technology has never been more alive. This year, two groundbreaking…

1 week ago

Reimagining Museums: Daithi Magner and Virtual Museum of Art

Title image: VMA’s Futurophia exhibition featuring artist Sophie Delaney — an immersive exploration of identity,…

2 weeks ago

Digital Artist Cromwell on Generative Art, Soul, and Scale

Katherine, known in the art world as Cromwell (cromwell-zla.art), is a Venezuelan digital artist and…

3 weeks ago

Sofia Art Fair 2025: Turning Bulgaria’s Capital into a Hub for Global Cultural Dialogue

From 2–5 October, Sofia is hosting the second edition of Sofia Art Fair (SAF) —…

4 weeks ago

Celebrating the Ordinary. An Interview with Anna Voda

For Anna Voda (annavoda.art), art has never been just a profession—it has always been a…

1 month ago