.ART

Porsche (porsche.art) is expanding its engagement with art, design, and architecture through The Art of Dreams—a global initiative that commissions immersive installations exploring the motif of dreams as catalysts for imagination, optimism, and collective futures. Since its launch in 2021 with Cyril Lancelin’s Remember Your Dreams at the Palais Galliera in Paris, the project has become a recurring platform at key cultural moments, including Singapore Art Week, Milan Design Week, Art Basel Miami, Design Parade Hyères, and Frieze Seoul. Collaborations with artists such as Ruby Barber, Chris Labrooy, Audrey Large, and Numen/For Use have positioned the series as a site where contemporary culture, sustainability, and design meet.

In 2025, the initiative launched a new project during the Biennale Architettura in Venice, Gateway to Venice’s Waterways, an installation envisioned by the Norman Foster Foundation in collaboration with Porsche. For the duration of the Biennale (10 May – 23 November 2025), visitors encounter a 37-meter-long architectural structure that functions simultaneously as a bridge and a hub, resonating with Venice’s historic footbridges while introducing advanced materials and design techniques rooted in Porsche’s motorsport engineering.

Venice—timeless yet fragile—offers a resonant stage for this edition. Long celebrated for its cultural memory, the city has also become a global symbol of urgent adaptation, where questions of climate resilience and sustainable mobility take on critical immediacy. Within this context, the “Gateway to Venice’s Waterways” acts not only as an artistic intervention but as a proposition for future urban infrastructures. Norman Foster frames it as “a re-imagination of Venice’s transport infrastructure,” highlighting that the dream it embodies is “not static, but scalable, useful, and poetic”.

Sustainability is embedded at the core of the project. Locally sourced materials reduce environmental impact, while modular fabrication techniques allow for potential replication in other cities facing similar infrastructural challenges. The installation responds directly to the Biennale’s theme—“Intelligens. Natural. Artificial. Collective.”—by physically manifesting how nature, technology, and human ingenuity might be reconciled in pursuit of livable futures.

For Porsche, The Art of Dreams also serves as a platform to rethink design identity.

“Design and architecture share the same attributes: In contrast to art, both disciplines stand for an interplay of aesthetics and technology as well as functionality and realisability. The complexity of both topics creates a clear distinction from pure styling as well as a great fascination for the other discipline,” says Michael Mauer, Vice President Style Porsche. “The exchange with creative colleagues beyond the boundaries of classic automotive design is always enriching for us. Creativity thrives on communication and freely conceived ideas – the collaboration with the Norman Foster Foundation team provides us with exciting food for thought.”

Foster expands this vision:

“By integrating technology, insights from nature and lessons from the past, we can reimagine cities that are not only more sustainable, but also more connected and efficient. ‘Gateway to Venice’s Waterways is a testament to this vision and shows how innovation and tradition can co-exist to inspire new solutions for the urban landscapes of tomorrow”. 

Through The Art of Dreams, presented on porsche.art, Porsche continues to bridge heritage and innovation, design and sustainability, dreams and realities. In Venice, the Gateway unfolds as more than an installation: it stands as a symbolic threshold—an invitation to envision how creativity can shape societies, both present and future, that are at once livable and inspiring.