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This is the fourth installment in .ART’s “Web3 Women’s Revolution” series, honoring Women’s History Month and exploring woman-identifying artists in the Web3 space. Esmotella (esmotella.art) is an NFT artist whose background in advertising informs her work on fear and dark emotions. This interview was edited for length and clarity. 

Describe yourself in 3 words. Go:

Provocative, dark, innovative.

Let’s start with the basics: how did you get into art?

Art has always been in my life. When I was little, my father would buy us science magazines and art magazines. He would ask us questions about those magazines on the weekends. 

In high school (1999-2000), I wanted to study fashion design, but since my uncle had a printing facility, my father encouraged me to study graphic design. I have always loved creating and producing. I received my basic art education between 2001-2004 and art is still in my life.

You studied Communication and Advertising. How do these inform your work, if at all?

People who are advertisers and communicators always have different perspectives on life.

If I need to give a subliminal message, I can easily convey it to the other party.

They don’t look, they see. The benefits of my profession allow me to catch what’s different. It makes it easier for me to present my art, how to express myself and my feelings. If I need to give a subliminal message, I can easily convey it to the other party.

Your art balances absurdity with darkness and even humor. You have a piece called “Drown” about “swallowing your fears”. How do you come up with the stories within each piece?

Sometimes, when I am affected by the moods of the people around me, I take this as a subject.

I like to include in my art the emotions and fears that people avoid, the issues they cannot even admit to themselves. I think this is what makes me who I am.

Like in my piece ‘Drown’…I like to include in my art the emotions and fears that people avoid, the issues they cannot even admit to themselves. I think this is what makes me who I am.

How did you get into Web3?

About 5 years ago, when I heard the word NFT, I researched it. I collected clean information by cross-researching from the right sources. Then I minted from a project on the solana network. The mint price was 40 usd. I sold it for 650 usd the next day. I was very surprised and then I got involved.

Which artist in history would you have wished to see on blockchain?

Paul Cezanne.

Any advice for people looking to get into Web3? Any words for those who are hesitant?

We are not living in the 1950s. We need to use whatever technology the years we live in give us.

Unless you present your art, no one else will know or see it.

Web3 is an environment that requires good psychological management rather than market and art. Everyone who loves and desires to do their art should experience it. My advice to those who are new to the field is: be an observer, research, draw and market your art. Unless you present your art, no one else will know or see it.

What’s the one question you hate getting asked the most as an artist?

There’s not a topic I hate being asked. But there’s one type of message I hate: ‘Scam Messages’

What’s one benefit of having a .ART domain?

The .art domain is a very cool domain name. I never had the time to make my website because I draw 13-16 hours a day on average. But, the get.art management panel system is very useful and easy, it allowed me to have my website ready in 1 hour. It’s practical.

Esmotella uses our free website builder to show off her imaginative art. Register your .ART domain and use it for your portfolio or connect it to your Web3 assets today: https://get.art