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Want to find out more about the practicalities of getting a .ART domain? Discover the ins and outs of embracing the .ART world by checking out our FAQs.

If you do not get the information you need from our FAQs, please contact us.

What is .ART?

.ART is a ‘top level’ domain, otherwise known as a domain extension or domain ending.

First and foremost though, .ART is an identity.

A .ART address says ‘I firmly belong in the art world’. It’s part of a new internet phenomenon, affording a unique identity to all those seeking an association with art and culture globally.

A .ART domain name gives you a digital identity like no other.

How can I register a domain?

Established art and culture players with ICANN-registered trademarks can register from December 2016.

Art-related not-for-profits, museums, institutions, galleries and artists can register from February 2017.

Anyone can register from May 2017 onwards.

Register here

Who is .ART for?

.ART is for the world’s creative community in all its diversity. It goes way beyond visual arts to embrace performance, the decorative arts, applied arts, literature, film, music, education, collectables and could even take in cookery and sport.

Registrants include individuals such as artists, experts, collectors and enthusiasts, institutions spanning galleries, art fairs and cultural centres, and commercial organisations including dealers, auction house and supporting businesses.


Visual arts: painting, drawing, photography, animation, sculpture, conceptual art, ceramics.
Performing arts: music, theatre, opera, dance.
Decorative arts: jewellery, ceramics, furniture, interior design.
Applied arts: architecture, graphic design, fashion design, digital design.


Places: museums, galleries, theatres, cinemas, opera houses, multi-disciplinary arts centres, philharmonic orchestras.
People: authors, dealers, curators, professional and student artists, collectors, designers, architects, makers, buyers, educators, photographers.
Service providers: finance and lending, insurance, transportation, PR and marketing, consultancies, materials and supplies, architecture firms, arts fairs and events, auction houses, design houses, photography studios, film studios.
Education and not-for-profits: government departments, non-profit associations, foundations, art schools, colleges, universities, philharmonic orchestras.
Media: publishers, magazines and publications.

What will a .ART domain do for me?

A .ART domain will instantly identify you as a member of the art world and position you as a key part of the international arts community.

Remember that in the internet age, digital branding, visibility and recognition are critical. You can use the internet to be discovered, forge new partnerships, exchange knowledge and generate business.

This domain enables you to do all this, globally. You may feel that you haven’t fully harnessed the potential of digital communication – a .ART domain is an instant brand, telling the world who you are and what you do.

You might be using digital channels to reposition your strengths, messages and portfolio or rebuilding your websites in a bid to become more relevant to your audience, particularly in light of increasing competition. Again a .ART domain presents the perfect opportunity to re-think and refresh.

The domain also affords you protection against the future: registering a .ART domain means no one else can buy it. Beyond general brand awareness, you use the domain to promote individual projects, acquisitions or exhibitions. 

You can also use the domain to shorten your web address.

Who are the Early Adopters of .ART?

Our Early Adopters include some of the world’s most influential and respected museums, galleries, artists, art fairs, art foundations and media organisations.

Since-mid 2016 we’ve spoken to more than 250 influential individuals and institutions in the art world to explain the role of .ART.

We are working hard to welcome people and organisations from every artistic discipline from abstract art to performance, music to publishing.

We are very proud to launch with these Early Adopters and look forward to welcoming more in the coming months. We are excited to see all our Early Adopters grow their digital presence through their .ART domain.

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How are Early Adopters using .ART?

Some Early Adopters are completely migrating their websites to .ART domain while others are just using their .ART address for English language content.

Some Early Adopters are dedicating their .ART domain to special exhibitions and projects while others are just selling merchandise.

Find out more about our Early Adopters.

Which .ART domain should I choose?

You have plenty of options.

You could feature a key word relating to your sector or specialism (for example antiques.art) or you could incorporate your brand or your actual name (eg. namesurname.art).

You could also register multiple .ART domains, each pointing to specific content on your main .ART website.

Above all, you should choose a .ART address that maximises exposure and gives you the best chance of appearing high in search engine results. Get the right address and the right content and you will appear high in search rankings.

Whichever address or addresses you choose, you know that a .ART domain gives you a fantastic head start, with your audiences most likely using the word ‘art’ in their online searches.

Find out about choosing the right address.

Why shouldn’t I just stick to my current address?

Most top-level domains such as .com or .org aren’t very specific.

A .ART domain makes you instantly distinctive online. When someone sees your web address, they immediately know what you do and what your passion is.

If you already have a website, you can register your .ART domain, and easily switch from your existing site to .ART.

I want to keep my .org address. Should I switch to .ART?

We recognise that many organisations use .org because it sends out a message that they are in the not-for-profit sector and distinct from commercial entities.

So we think that .org and .ART domains can successfully co-exist. We recommend you use .org for content relating to your non-profit / tax status, and .ART for your branding and business content.

Lots of people know my current address. Will I lose all my internet traffic if I switch?

You should keep your existing registered addresses (eg. com or .org) and redirect traffic to your new .ART address.

This gives you the best of both worlds – continuity of service and a huge opportunity to attract new audiences.

I haven’t got a website. Where do I start?

If you don’t already have a web presence, there is an infinite choice of domain names from which to choose.

What is a domain name and how should I use it?

A domain is a name for your place on the internet.

Think of a website as a store, so owning a domain name is like signing the lease on a plot of land. No one else can build on it, and you can build the store and set up the infrastructure to make it work.

Here’s our guide to owning a domain and publishing a website:

  1. Plan
    What do you want to do on the web with your .ART domain? Do you want email addresses for your family, co-workers, or employees? Do you want to use this for business or for personal use? Do you want to build a website, to use your .ART domain for an existing website or blog that you own, or just use the domain for email and other online services?
  2. Buy your .ART domain name
    From February 2017, you will be able to purchase your .ART domain here or through your preferred registrar. Once you purchase your domain name, you need to renew it annually.
  3. Build a website
    If you want a website, you need to select a host for your site. The host has the web servers that serve your site. It provides all the infrastructure needed to support your site, helps traffic reach it, and enables users to interact with it. Web hosts usually give you the tools to help you build your website.

    Web hosts vary in price from free with very basic website building tools to charging a monthly fee for more sophisticated tools and support.

    Importantly, you don't need to know how to code to build a great website. You can opt to use easy site-creation services such as Blogger, Shopify, Squarespace, Weebly and Wix.

    If you have a website or blog you want your domain to point to you can use domain forwarding to redirect traffic:

    - from your existing site to your new .ART domain.

    - from your .ART domain to an existing site.
  4. Set up email
    If you want to have email addresses @ your domain, you have multiple choices:

    - Email forwarding lets you forward up to 100 email addresses @ your new domain to existing email addresses. For example, suppose you have just purchased “example.art” and you have an existing email account “abc123@gmail.com”. You can use email forwarding to create an address such as “sales@example.art” that is automatically forwarded to abc123@gmail.com.

    - You can get an email service with your .ART domain from any registrar and service provider. This way, you will have an email account at your domain.

    - Your web host may offer a customised email solution. Contact the help centre for your web host.
When will .ART launch?

We are launching .ART in three phases:

  1. December 2016 – February 2017: The first batch of domains will be provided to select early adopters and ICANN-registered, trademark-only organisations during this phase, dubbed Sunrise.
  2. February – May 2017: This is an exclusive registration phase known as the Founder’s Programme. During this time the .ART domain will be available to established members of the art world.
  3. May 2017 onwards: During this period there will be general availability for all.
Who is behind .ART?

The rights holder in charge of operating and selling the .ART domain is UK Creative Ideas Ltd (UKCI), an international team based in London.

In spring 2016, UKCI signed an agreement with ICANN, [link to www.icann.org], the Internet Corporation for Assigned Names and Numbers, to be the exclusive operator of the top-level domain.

Our team is passionate about art as well as technology, and completely dedicated to making .ART the world’s successful creative domain.

We are committed to preserving current and historical treasures for the future.

Our vision is to responsibly advance the art world through technology and creativity.

Our mission is to create a global community; to build new territory on the internet that is dedicated to the arts and culture world. We hope to inspire all those involved in art and culture around the globe to build their futures using .ART domains.

Take a look at the diverse projects being initiated by our early adopters.

Over time, the .ART registry will collaborate with the art community to invent new and exciting digital services for the art world.

Click here to request your .ART domain name