News & trends

Fondation Beyeler to privately loan a Picasso into a Swiss home

In a move aimed to attract attention to Beyeler’s ongoing Picasso exhibition titled The Young Picasso: Blue and Rose Periods, the museum will be loaning Picasso’s “Bust of Woman with Hat (Dora)” for a 24-hour period beginning on April 16.

To apply for the singular opportunity, hopefuls must submit an online statement detailing how they would spend their Picasso-filled day, from staging the painting to planning an event around its temporary presence. The application form is only available in French, German and Italian, and your address has to be in Switzerland. Time to revisit those Erasmus connections, perhaps?

Thieves beware: the painting will come with a state-of-the-art security frame provided by telecommunications company Swisscom, a museum expert to make sure it’s properly hung, and a film crew to preserve the occasion for eternity.

Interested parties will be able to view and vote for submissions between April 2 and 7. The 20 applications that receive the most votes will be placed on a shortlist and assessed by a panel of Beyeler and Swisscom employees; the final winner will be announced on April 10.

“We want to make art accessible to a wide audience and bring people who do not often visit museums closer to this world,” explains Sam Keller, museum’s director. What if that is the future? If art could be loaned in a scheme similar to that of a Netflix subscription, wouldn’t it be a lot more accessible? Not only would it democratize currently elitist art collectors club, it would also increase the volume of financial streams in the art market and bring a flow of sustainable profits to living artists and curators.

 

 

Tamara M

Recent Posts

Why Bauhaus Artists Still Shape the Way We Create Today

More than a century after its founding, the Bauhaus movement remains one of the most…

1 day ago

5 Smart Ways Artists Can Build Their Online Presence in 2025

In 2025, having a strong online presence as an artist isn’t optional—it’s essential. Whether you're…

1 day ago

Costume as Language: Venera Kazarova on the Art of Transformation

Venera Kazarova (www.venerakazarova.art) is a contemporary artist whose practice merges costume design, performance, and visual…

2 days ago

TOP 5 PAVILIONS at the Venice Biennale of Architecture

As the 19th International Architecture Exhibition of La Biennale di Venezia unfolded under the curatorial…

1 week ago

AI, Web3, and Vitiligo Representation: Wildy Martinez Does it All

Wildy Martinez (wildflowerfields.art) is a a professionally trained designer and independent artist, blending together her…

2 weeks ago

Residencies as Climate Actors – NAARCA.ART

In the face of accelerating climate breakdown, artist residencies are emerging as critical sites for…

2 weeks ago