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Does art have the power to save the world? 

This question has astounding resonance. Art has, on many occasions, inspired thoughtful conversations, posed controversial questions, and evoked lasting (perhaps even haunting) emotions. Picasso’s Guernica sparked strong anti-war sentiments, Abramović’s “The Artist is Present” put on exhibition human empathy and vulnerability, Banksy’s Girl with Red Balloon serves as a symbol for many humanitarian crises—there are perhaps hundreds of examples within art history that demonstrate the profound messages of art and what we transpire to do with them.  

But there is an added element to the power of art that ought not be overlooked: art is powerful only when humans let it be. That is, the discussions around art, the critiques of art, the adulations of art—it is the congregating around the works of an individual that makes art powerful. It should not be underestimated that people embalmed Guernica as a lasting symbol of anti-war, that people cried when facing Abramovic’s silence, that people interpret Banksy every time he strikes. Art calls people to action and when people respond, that’s when the change happens.  

Needless to say, this is the power of our TIME TO ART campaign. Our work is to inspire and remind that congregation is the steppingstone for change. And just as timely crises inspire congregations, art evidently triggers the same. For this year’s United Nations Climate Conference, colloquially referred to as COP29, we are displaying the works of our official artist, Medina Kasimova, who reminds us every day of the healing powers of art.  

At COP29, her brilliant paintings are brought to life using generative AI technology, allowing each of the 6 pieces to breathe the rhythms of nature. Her work thus reminds us of our relationship with nature, encouraging us to connect, and inspiring us to care. Displaying these animated works across the conference’s host city, Baku, reminds attendees, civilians, and global viewers alike of the artful remedy that crises often necessitate. Our campaign thus transcends the mere colorful spectacle and becomes a lively reminder of the power of art, the power of congregation, and the power of people.  

So to the artists of the world like Kasimova who create these calls to action—keep creating. And to the change makers of our planet—keep responding. This is the real power of art.