Christian Purser is the London CEO of a global branding agency – Interbrand – specialised in branding, brand management and offering services for brand strategy, analysis, evaluation, and corporate design. Purser previously led digital strategy at M&C Saatchi, his career is marked by the desire to challenge the status quo and creative boundaries of marketing and brand identity.
Recently, in an interview published on artnet by the Founder of .ART Ulvi Kasimov, Christian Purser discussed how artists and art organizations can utilise branding and the future of branding for the creative industry.
The interview is part of The Art of the Possible, Ulvi Kasimov’s latest book featuring a series of interviews exploring how Internet technology can remake the art world.
What do major art brands tell us about the creative industry today?
What’s interesting in the art world is that a lot of the brands come from founders’ and artists’ names. What that tells you is that it’s a very personal, relationship-driven business. In the art world, the names of artists have become brands, like Modigliani and Picasso. Within that market, you’ve got big brands like Sotheby’s and Christie’s and museums and everything else but at the top-end, it’s still mainly driven by relationships.
Venera Kazarova (www.venerakazarova.art) is a contemporary artist whose practice merges costume design, performance, and visual…
As the 19th International Architecture Exhibition of La Biennale di Venezia unfolded under the curatorial…
Wildy Martinez (wildflowerfields.art) is a a professionally trained designer and independent artist, blending together her…
In the face of accelerating climate breakdown, artist residencies are emerging as critical sites for…
8 Years, 300,000 Creatives, and 8 Artists and Institutions Who Inspire Us This week, we’re…
This article appeared in the May/June 2025 issue of Museum and reprinted with permission by…