Adopter stories

Behind the domain: GODS.ART

Ever looked at a website address and wondered what could possibly be behind it? That’s exactly the story with www.gods.art

Its owner, Caleb Madrigal, is hacker-turned-programmer who writes his own software, “paints” with equations and programming and shares his creations on a website he (obviously) built himself. But what does painting mean in this context? Caleb explains: “Each image or video actually has an accompanying custom-built program just for rendering that work of art. In these programs, I define a number of equations, and the software works similar to a graphing calculator to render these equations into some visual form. In some ways, the computer serves a function similar to that of a telescope in space photography. The mathematical reality is always there but can only be seen through a computer, similar to how a distant nebula is only visible to us humans through the lens of the telescope. The telescope does not create the image of the nebula – it reveals it.

I like the idea of hosting my own content instead of giving the large corporations like Instagram and Facebook more power.

A self-proclaimed lover of surrealism, Caleb used to see it as an escape from reality. However, he now believes that “we are all figments of God’s imagination” and that’s the essential truth. Coming from someone who would feel comfortable chatting to The Big Bang Theory’s Sheldon Cooper, his point of view becomes infinitely more interesting. “I used to believe that God was the Artist and that we are the Art, and that there is this big separation between the Artist and the Art… after all, there must be a difference between the painter and the canvas, right? In some mediums of art, that seems to be the case, but in dreams, the Artist and the Art are One. If a character in one of my dreams says something, it is really me saying it. I believe the same is true in this world: I hear God speak in every person’s voice.”


How .ART Domains Are Taking Artists Online Read More How to register a business email on .ART Read More Portfolio on .ART: How to showcase your creative work in 4 simple steps Read More

Several men of science have expressed firm belief in the presence of the divine. The most famous biologist of all time Charles Darwin, for instance, was a firm believer in the Abrahamic God. Caleb’s story of the domain name choice fits nicely with the topic. “While trying to come up with a good domain name, my 6-year-old was looking at one of my pictures and asked me: “Is this part of God’s Art project?”, which is the term he uses to describe mathy-looking things ever since I had shown him a video of the Mandelbrot Set. Caleb had told his son that it was God’s Art since it is defined by mathematics – which, though discovered by humans, is too perfect to have been made by them.

Put a name to your own story, belief or calling with a .ART domain.

Learn more here


Also published on Medium.

Anastasia Sukhanov

Recent Posts

Porsche.art: Gateway to Venice’s Waterways at Biennale Architettura 2025

Porsche (porsche.art) is expanding its engagement with art, design, and architecture through The Art of…

1 day ago

Digital Innovation in Arts & Culture Award 2025: Meet the Semi-Finalists

This year’s Digital Innovation in Arts & Culture Award (DIAC) semi-finalists represent the cutting edge…

5 days ago

Emi Kusano: Redefining AI Art

Above: Pixelated Perception (2023) investigates modern ways of seeing through pixelated imagery, commenting on the…

2 weeks ago

Art Market 2025: State of the Market, Trends & Updates | Webinar Recap

Speakers (short bios) Andrew Goldstein — Editorial leader and creative strategist. Former Editor-in-Chief of Artnet…

2 weeks ago

AMA VENEZIA: Laurent Asscher’s New Contemporary Art Foundation in Venice

Title image: JEFF KOONS. Hulk Elvis Serie (Rock), 2004-2013 polychromed bronze and marble. ©Jeff Koons,…

3 weeks ago

How to License Your Art: A Practical Guide

How to License Your Art (Without Losing Ownership) “Artists should do whatever they have to…

4 weeks ago