Adopter stories

Yugen by Martha Fiennes opening at Volte Gallery in Dubai

In addition to screening the artwork, the exhibition includes new, ancillary works by the artist, derived from the main Yugen project.

Within the prime arena of the gallery at Alserkal Avenue, Fiennes’ artwork, with the actor Salma Hayek Pinault featuring as the dominant visual presence, explores the boundaries of a radical new media where art, digital technologies, and film practice fuse together to form new possibilities of creative expression.

In Yugen, the visual experience is resonant of a language of dreaming or out-of-body experiences and offers a meditative, other-worldly exploration into perceptions of reality and consciousness. Through technique and subject matter, Fiennes creates a dramatic evocation, stimulating worlds of the subconscious mind.

Still from Yugen by Martha Fiennes

Fiennes brings to her work substantial experience of filmmaking and digital media technology resulting in a pioneering “hybrid” media. Working closely with her producer Peter Muggleston and utilising cutting edge coding technologies, the artist with her team are able to create a continuous, self-selective, generative display with no necessity to “loop” or repeat.

I realise that I’m drawn to combined technologies – from the handmade to the most advanced, state of art technologies.

The experience is further amplified by a hypnotic music and sound score written by composer Magnus Fiennes. Yugen perpetually self-generates with no start or end time, rendering each viewing unique and spontaneous.

Yugen (2018), was premiered to wide acclaim at the Palazzo Grassi during the Venice Film Festival 2018 and subsequently enjoyed high-profile showcases, including at The Serpentine Gallery during Frieze London where it was the subject of a discussion hosted by globally renowned curator Hans Ulrich Obrist.

In 2022, Yugen was Art Dubai’s inaugural digital commission to launch its new digital section.

Yugen was also the first artwork to be registered with .ART Digital Twin, a service that sets the new standard for art object identification.

anastasia

Recent Posts

The Future of Art Exhibition: IMX3 and Curating in the Metaverse

IMX3 (IMX3.art), a pioneering company revolutionizing art and culture in the metaverse, is reshaping how…

3 days ago

Shantell Martin on Strategy, Art, and Building a Global Brand

Shantell Martin's art isn’t just recognizable—it's ubiquitous.  Known for her playful black-and-white linework, Martin (ShantellMartin.art)…

1 week ago

How to Price Your Art in 2025: A Simple Guide for Emerging Creatives

Pricing your artwork can feel like a mystery—too high, and no one buys; too low,…

1 week ago

Art and AI: What Every Artist Should Know in 2025

Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping how we make,…

1 week ago

Why Bauhaus Artists Still Shape the Way We Create Today

More than a century after its founding, the Bauhaus movement remains one of the most…

3 weeks ago

5 Smart Ways Artists Can Build Their Online Presence in 2025

In 2025, having a strong online presence as an artist isn’t optional—it’s essential. Whether you're…

3 weeks ago