Fynd.art: Digital Innovation in Art Award Nominee 2021
In the past 18 months as the art world’s focus turned inward, viewing rooms began to sprout. To compensate for travel restrictions, the physical art world turned into the digital realm to compensate for travel restrictions and the impossibility of gatherings. And what if both approaches can now be combined, and a physical experience could enhance the digital? What if it could be both, not one or the other? How would technology change the way we interact with objects?
That is what Fynd.art aims to address: bringing additional digital value to an intense physical experience. They want to change the way art is experienced with a smartphone – without any complex apps. While the process simply uses web application and image recognition software, museum or fair visitors can scan artwork and access a wealth of information regarding the piece they are looking at. At the end of the visit, the visitor will receive a list of all the artworks they scan. Convenient, no? No more pads, paper and pen needed, because Fynd.art offers a practical and friendly solution that makes life easy for both visitors and galleries.
“The last 18 months have brought unparalleled changes to the art market and forced exhibitions, galleries and artists to invest into digitization and go virtual. But virtual exhibitions can’t supplement the joy of viewing art live. Instead of moving art into the virtual world, fynd.art aims to add a digital aspect to physical art exhibitions. Through easy access to prices and information during and after exhibitions, fynd.art fosters transparency in a market where it is long overdue. We believe that image recognition and AI/AR are going to transform the market as we currently know it and help bridge the gap to younger generations which grew up with easy access to information and digital aspects in every part of their lives.”
– Gottfried Eisenberger, Chief Executive Officer (CEO), fynd.art
Since the release of the beta version a year ago, they have been tested their innovative solution in 8 major art fairs and many more local events. Some 17,000 users have scanned more than 160,000 artworks. Their product brings value for its multiple users; for fairs, people seem to spend more time, and they can get more qualitative and quantitative data from their visitors. For the gallery, there has been a noticeable increase in sales as well as visits to the gallery – physically and digitally. Finally, it has never been easier for visitors to keep a list of artworks and galleries you want to look back and artists to research what is next for them, growing their team by then doubling their staff from 2 to 5 and aiming to partner with more than 100 art fairs by the end of 2022. We can’t wait to see how this solution might change the face of fairs, museums visits and the global art world and impact the art economy.