Success tips

WHATIS™ and Digital Twin

Digital Twin the new international standard for art object identification using stable, reliable, safe Internet infrastructure.

Digital Twin is based on “ObjectID” – a universal art object identification standard developed by J. Paul Getty Trust and adopted by UNESCO, ICOM, and major law enforcement agencies, including Scotland Yard, and Interpol.

.ART became was among the pioneers of the Internet to whom ICANN granted a permission to extend WHOIS domain information fields. Essentially, we have created a new category of domain names that, instead of identifying an organization, business or person (e.g., https://art.art), tie the domain name uniquely to an artwork or art object. These “Digital Twin” domain names (patent pending) differ from ones that simply deliver you to a web site in important ways.

The first difference is in the WHOIS data set that is captured with every domain name registration.Digital Twin has uniquely augmented this information to include artwork identification criteria based on a standard established by the J. Paul Getty Trust and endorsed by Interpol and other authoritative bodies. This information includes the artist’s name, title, medium, dimensions and other identifying information. As the object transfers ownership, so will the domain name providing a chain of custody and evidence of trustworthiness and provenance that will enhance its value and establish ownership credentials.

In addition, these domain names can store various types of information such as images and videos, data files for 3-D printouts, blockchain transactions, traditional websites, and other information that is valued by both artwork owners and patrons.


Also published on Medium.

Tamara M

Recent Posts

Democratizing Art: TIME TO ART’s Digital Showcase in Times Square

Much has been done to achieve the democratization of art. Though it’s yet to be…

4 days ago

Why I Switched to a .ART Domain—And Why You Should Too

Before I started working for .ART, I never seriously considered the significance of my domain.…

5 days ago

What Every Artist Should Know About SEO: Getting Found Online

In today’s digital-first world, having a strong online presence is just as important as having…

5 days ago

Unlocking Opportunities: Grants for Artists

For many artists, securing funding is a crucial step toward realizing their creative vision...  Recognizing…

2 weeks ago

“Digital Mavericks”: Debbie Soon on Web3, NFTs & the Future of Creativity

Digital Mavericks by Debbie Soon is now shipping. Purchase the book on Amazon or Barnes…

2 weeks ago

A Love Letter to Your Art: Get 25% Off .ART Domains This Valentine’s Week!

Love letters aren’t just for people—they’re for passion, creativity, and the art that defines you.…

2 weeks ago