Jan 21, 2019
What’s cracking? The Instagram egg!
We at .ART are as scrambled about the egg-cedent as the rest of the Internet. Attempting to stay on the sunny side up, we are looking inside this newborn cell-egg-rity, with a lot of wonder and a few theories.

An egg. An egg is as good a subject for an article as a blank page. An egg is a nothing, and yet it could be everything. An egg is Schrödinger’s cat — neither bearing life nor infertile. An egg is Kandinsky’s perfect shape, a circle — containing everything and nothing, neither beginning nor ending, lacking any angle but containing a myriad of tiny angles at the same time. An egg is Malevich’s Black Square — neither a complete mystery nor a mere wallpaper. An egg is an awkward stuttering word, so perfect when surrounded by an orchestra of context.

An egg. An egg has triumphantly marched all the way from peasant food to influencer’s brunch porn. It reincarnated from Faberge royalty into Jeff Koons’ broken modernity. It talked itself down all the way from a biblical symbol to Humpty Dumpty ridicule. Do you remember the egg scene in Runaway Bride? We cry-laughed at Julia Roberts’ character not knowing her favorite way to have eggs, — a metaphor for life uncertainty, no less. We marveled at Björk’s egg-laying swan costume on the red carpet and called it the worst, possibly iconic, definitely stupid, the best. We made egg a symbol of our most sacred holidays, and of the junkiest, most commercial children’s delight.

And now there is Egg-stagram, and the The Egg-ternet of Things is probably on its way. What is the meaning of egg??

An egg. In case you’re losing your mind here, quick update: last week a stock photo of a brown egg took Kylie Jenner’s crown of the most liked Instagram picture. And a few days ago, an unexpected development: the account posted another picture of the egg, a seemingly an identical one, but with a hardly noticeable crack. The egg is cracking, literally. All while remaining anonymous, the authors of world_record_egg have created suspense of the decade, equal to that of the US election results, or at least of Meghan Markle’s wedding dress design. Catching yourself trying to envision that Instagram account a few weeks into the future, with the egg fully cracked, revealing its contents? You’re not alone.

An egg. What could we hope to see inside? A lesser theory: Kris Jenner is having a good laugh at her daughter’s expense, but we will ignore that one. Humanity is (obviously) capable of greater deeds. Inside might as well be a Russian 15 y/o hacker — because why not. Or the marketing team of London’s Sketch club, gone on an award-grabbing, attention-seeking, PR-generating promo for its egg-shaped toilet cabins. Or maybe it’s just Banksy, trying to out-prank his own shredding precedent.

An egg. This egg better be for a good cause. With more followers than Green Peace and Airbnb put together, it could raise awareness of the global warming, or the housing bubble, or the need for a new democratic model, or everything at the same time. The question is, how does one react in the face of an egg? Let’s give the egg a chance, let’s like the hell out of it and hope humanity doesn’t disappoint. After all, Schrödinger’s cat is just a quantum physics comix and it is us, humans, choosing whether the creature is alive or dead.

We’ve got a lot of egg-cellent domain names in storage for you! myegg.art, theegg.art, egggang.art, and the shortest and sweetest, egg.art are all available for purchase. If some of them seem not to be, they might be on the reserve list due to their popularity. Drop us a line in the form found on www.get.art and we’ll sort it out!

 

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