Incoming traffic to a website serves as the basis for generating new customers. But what if your project just started, and you don’t want to buy traffic in Google Ads or pay for advertising on Instagram? If this is the case, use some of our free sources of traffic to your website described below.
It is worth mentioning that the traffic sources in this article can only be conditionally considered free because you have to pay with your time. However, if you spend 1-2 hours a day working on this, you’ll enjoy very good results eventually.
Here are some free traffic sources websites:
Create videos on topics in which you are an expert. Do you design houses? If so, tell us about various aspects of design, dividing your videos into 10-20 bitesize topics, and introduce the keyword you want to promote in the title of the given video, for example, “Designing a brick house”. Search engines rank videos well, and your competitors likely haven’t yet tackled creating their very own YouTube channel. Finally, don’t forget to leave a link to your website under each video, so that people won’t have to search for it.
Facebook is full of thematic groups that discuss current affairs and issues. Find a handful of popular groups linked to your region, join them, but please, DO NOT spam! Spamming makes a bad impression on your brand and website and people don’t like feeling like they are forced to do something. Instead, conduct a dialogue with the participants and if there is a question that can be answered on your website — give them the link.
In a similar vein to Twitter and Pinterest, here, you create a profile, put a link to your website and subscribe to the subscribers of your competitors. You can create a grid of accounts from 10-20 profiles for each product or service.
Pinterest has not yet reached the strict limits and restrictions on subscriptions, so you can create an account and go up to 1,000 subscriptions on a daily basis. This social network is very well suited for any creators, showrooms, designers, planners, and anyone who has a very visual product. Create a separate board for each topic or category on the website, make a description for each Pin, and add a link to your website in the description.
Create a Twitter account, specify in the profile description what your website or company is useful for, and provide a direct link to said website. Once you’ve done that, subscribe to 50-100 people daily (pay attention to mass following — Twitter has tight restrictions), some people will subscribe in return, view your profile or (hopefully) go directly to your website.
Every niche has its dedicated forum, whether it’s about Tarot card readings or metalwork construction. Find these forums, but again, do not spam them, rather try and become an active
participant in the discussions and earn a rating and authority. When appropriate, answer questions in the discussion, providing a link to your website. To help come across as inconspicuous, it’s also useful to sometimes offer links to various other useful services besides your own.
This is the most time-consuming but also the most rewarding source of free traffic. For those who do not fully understand SEO, we recommend promoting low-frequency queries. Take a topic that is relevant to your potential customers and write an article, pouring into it all the knowledge you can share. If you’d like to be introduced to the concept of SEO, make sure to read our article on perfect SEO optimization for websites.
You can start by using 3 or 4 items from the above list, but we recommend you try everything and evaluate which source brings you the most traffic and conversions.