How the NFT Craze and Innovation Finds its Digital Home With .ART
Just as the world thought that the NFT craze was slowing down, @Twitter changed its profile bio to “dropping NFTs all day” and released a selection of NFTs on the digital assets marketplace Rarible. While Twitter gave away its NFTs for free to selected users, the lucky winners resold the editions for up to 25 WETH (circa $56K USD).
140 free NFTs for 140 of you, besties pic.twitter.com/0Pm0tNhIRg
— Twitter (@Twitter) June 30, 2021
This experimentation with NFTs was only one of the many attempts by businesses in recent months as the race for the metaverse begins. While we discussed the metaverse concept in our interview with 100xARt, other examples of brands exploring its depth include Stella Artois recent partnership with an NFT gaming experience by ZED RUN. Branded as the world’s first NFT horse racing game built on Ethereum, ZED RUN introduced a custom set of Stella Artois’ horse breeds with themed skins & a 3D racetrack. Thanks to the beverage brand’s long association with sports, the partnership came across as a natural progression. However, the economy for virtual experiences and branding is still largely untapped compared to the physical experiences, especially when it comes to sports and gaming. Such brand partnership examples are only the tip of the iceberg. Inevitably, a question arises – where is our place in this digital future?
New York From Above, Leyre
For many, the answer is closer than we think. NFTs break down into a selection of utilities beyond enjoying and trading a work of digital art in one’s wallet. Ticketing, Membership badges, Wearable items, gaming assets and domain names are only some of the functionalities that the NFT allows. As with any new digital ecosystem, the naming aspect remains a crucial part of one’s brand. It is the first thing users see when discovering your product, service or art, and making the name memorable can go a long way.
There is a pattern that unites the many businesses, projects, collections and portfolios that arise and associate themselves with the blockchain space – they all share a .art domain. We decided to dive deeper and look at some examples and reasons as to why they select .art as their online home.
The most apparent and valuable aspect of owning a .art domain is the element of identity. Art is one of the most powerful and memorable words on the planet that requires no explanation. With a .art name the marketing is made simple and allows a website to stand out in the sea of noise. It helps with SEO, it’s a short identifier, it opens room for creativity at a fraction of the price, it takes off the pressure of making sure people understand what sector you operate – in short, it makes sense.
Unlike the majority of other domains, .art is also in a unique position thanks to its ip.art certification tool, which had the field for blockchain address way before the NFT boom. While further blockchain integration is in the works, .ART’s free website builder is also already equip for artists selling their work on NFT marketplaces. An example can be found on a famous crypto artist Crypto Yuna contact page: cryptoyuna.art/contact . The website builder allowed the artist to share her hic et nunc, KnownOrigin, Makersplace, OpenSea and Rarible portfolios all in one place!
Here is also a further list of examples of the blockchain and NFT art communities under the .art umbrella:
First Supper, by Shortcut, Josie, Sparrow, mlibty, Vans Design, Alotta Money, Twisted Vacancy, Coldie, Hackatao, XCOPY, Matt Kane, Rutger van der Tas and DIGITAL via Async.art
NFT Marketplace to create, collect, and trade programmable art
On Async Art creators can add layers to their artwork, making ‘master’ and ‘layers’ NFTs. Each master is made up of various layers that exist as NFTs independently from each other and can be altered by whoever owns the layer. Async Art also released Async Music, giving music the ability to change its composition and tracks to contain many unique combinations of sounds.
Creative community with integrated blockchain option
DADA is the first social network for collaborative visual conversations uniting the process of making art and the dialogue created from it. The platform integrates use of blockchain technology which makes it possible for users to monetize their creations.
A token of creation through destruction
Launched by the renown digital artist Pak, burn.art allows users to burn NFTs to receive ashes ($ASH – Pak’s token) in return. Similar to the physical world, burning a token on the blockchain results in it being removed from circulation, i.e. destroying the NFT permanently. Playing with the lack of boundaries and the fluid nature of the virtual space, Pak recreates the cycle of life, inviting people to “Burn art to get ashes to get art to burn art.”
Network to discover, buy and sell digital artworks online
The BC/A platform features a built-in digital artwork management system that’s tailored to the art world. BC/A provides a secure way for managing, selling and buying digital art for artists, gallerists, institutions or collectors.
NFT digital assets marketplace
The platform offers a range of blockchain-focused products services that can be found under according domain names: assets.art, authentic.art, coa.art, codex.art, hodl.art, ledger.art, kyc.art, verify.art, wallet.art and watermark.art.
NFT liquidity pool and licensing rights
The All-Art protocol provides constant liquidity for NFTs by introducing a new type of liquidity pool AMMs, while upgrading the current NFT standard with improved functionalities and embedded license rights called NFT-PRO. They won second place in Solana blockchain largest hackathon in 2021 and are aiming to provide the art market with much-needed solutions, including copyright and licensing of the NFT artworks.